Dialogue is why podcast is next,

"Her" reside in dialogues.

Film - or motion picture, supposedly a visual Art-form, but voices tell the best stories.

If we look a bit more deeply into your relationship with our favourite movies, you might recall quotes of dialogue or maybe even a soundtrack along with a scene.

Kinda like "I'll be back" from Terminator or "Yippie-Ki-Yay, Motherfucker!" from Die-Hard. Not the best example, but I digress.

These dialogues wrap up the peak moment of a story-arc

The movie HER took it much further by wrapping the whole film with a voice. Well played, Spike Jonze, and well done, Scarlett Johansson.

Her voice took the main stage on a traditional visually led medium, it was visually stunning as well. Such approach in film making invites us to conceive a face for Her while picking up pieces on the screen; it give the audiences space to develop a relationship with the movie on their own, giving the character it's own identity, through the audience's own authenticity.

We, as marketer love to play with trends and gimmicks, but the basic fundamental re-surface from the noises. We get distracted from time-to-time, but always return to the basic in our craft.

Radio has just been waiting for us to mature, and re-branded itself with a new name, transformed to Podcast with the help of digitisation.

#storytelling #dialogue #radio #podcast #digitalisation #digitaltransformation #Her