Era of "Open Data"
- Jtales
- Mar 29, 2019
- 1 min read
Updated: Apr 18, 2019
With movements such as the British data protection act - data protection and personal privacy is a topic to address for any data-driven business.
Recently Linkedin & Adobe announces New Data Partnership with Adobe to Improve Ad Targeting.
As you can see, data business is not going away, but brands are taking efforts with PR practices to manage expectation on how their customer data are going to be use. Organizations must clearly show the payback for users sharing their data. Trust and transparency will offer a competitive advantage to those who maintain it.
However, It's easy to say, hard to prove.
PR is what a brand says, it's important, it shows willingness to reach out in good faith, but that's not enough with today's sceptic. A brand needs to practice what they preach, but how?
Go right into your interfaces, and with positive interactions, over time, build trust.
"Trustworthy brands are inherently more meaningful and outperform the stock market by an estimated 206 percent ,meaningful relationships on which organizations’ future business success will depend." Jford
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