Five elements of storytelling.

& its three characters;

The Lore, it's prophet & their followers.

Brand / Influencer / Audience

Action. What are your characters doing?

__Strategy define Action.

Dialogue. What are they saying?

__Creative engage Emotion.

Description. What are they seeing, hearing, touching, tasting, and smelling?

__Experience elevate Perception.

Inner Monologue. What are they thinking?

__Impression invoke loyalty.

Exposition / Narrative. What other information does the narrator (IE you) want us to know?

__Memory conceive Identity

Perception is our understanding of something experienced through senses. Equally, our

impression of something, which becomes experience, is likely to influence our future conception of a brand.