In the age of speed, what matters?
- Jtales
- Mar 28, 2019
- 1 min read
Updated: Apr 18, 2019
I've come across this read and want to share three takeaways with you.
1 - "Rather than being big, bold and noisy, to avoid being ignored – or worse, abandoned – organizations need to pipe down. It’ll be difficult for many to break long-established behavior, but it’s crucial. Their focus should be on designing products that meet customers’ holistic needs, shaped to sit favorably within the ecosystem of other products competing for attention" fjord
Being mindful is being focused on what you’re doing, what you’re thinking, what you’re feeling in each moment.
2- “Excessive brand consciousness has detracted from real product qualities and has led to cheap fakes and surrogates, and whether the label is real or fake has become more important than the product itself. What designers need to address, however, is the quality of their materialised ideas. So design must start with contemplation.” Damn Magazine
Bring in an authentic and deep sense of awareness about your work, your work is your brand loyalty.
3 - "We should also consider how best to design to exploit boredom. As Manoush Zomorodi has argued so eloquently, boredom breeds thought that leads to ideas and creativity that can be put to great use. By building opportunities to pause and think into the paths and interfaces they develop, organizations can turn users into proactive, engaged and genuine partners in this digital mix." fjord
Less is more, silent speaks volume & suspend holds value.
Speed beats power & timing beats speed.
Speed beats volume, accuracy beat speed.
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