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Do not fear Digital Transformation

  • Writer: Jtales
    Jtales
  • Mar 15, 2019
  • 1 min read

Updated: Apr 18, 2019


Digitisation and Digital Transformation are important, but they are different things.


I've read this article that summarised it better than I ever could, so here it is;


"Digitisation is about taking a process, and making it better, faster, cheaper using digital tools and technologies. So, digitisation is about efficiencies and saving costs. It is an operational necessity: about operational excellence, predictability, making data accessible and reliable. It is a key input for scale and efficiency. However, it will not make a business a digital one.


For that, you need to digitally transform a business. Digital Transformation is a customer-centric value proposition. It is how digital technologies and information can enhance an organisation’s existing assets and capabilities to create new customer value. Digital offerings are the specific solutions that deliver on a company’s digital value proposition. The key benefits of digital transformation are growth in revenues and margins, undying customer loyalty, and the ability to attract top talent (and thus continue to grow). It is about business models, customer experience, and people, culture, talent; and key deliverable is customer value. "


Digital transformation is not a job just for a CIO, it is an effort that would create value for everyone, thus the effort should involve every department of an organisation. For everyone to get on-board in such process - requires time for communication and collaboration. Such method intends to increase value for an organisation and their employee- it is not a replacement effect; it is an enhancement effect aim for everyone to have a winning outcome.


 

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